In 2019, the city of Bad Ischl and 22 other municipalities won the title of ‘European Capital of Culture 2024’ in Austria. This was the first time that this title has been awarded and implemented in a rural region of the Austrian Alps. With its four strands of ‘Power and Tradition’, ‘Culture in Motion’, ‘Sharing Salzkammergut – the Art of Traveling’, and ‘Globalocal – Building the New’, the programme connects the region with the world and addresses questions of mutual relevance to both.



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